Strategic supports

Through communication, we seek the best dissemination channels, to reach as many people as possible in Tequila and Región Valles. Contact with the community is quite different from how it is elsewhere, here, creativity, as well as local resources, are fundamental, such as megaphone trucks, which reach all corners of the sierra, the canyon, the municipality and the different neighborhoods.

Connection with opinion leaders —priests, public servants, hotels association coordinators, restaurants, and taxis; of the Tequila Chamber of Commerce and school principals— is another indispensable channel, they are the ones who transmit the most important information to their closest circles. Communication must be effective and direct to our different interest groups, so that everything we do reaches each one of them.

Communication is extremely important for the Beckmann Foundation, it is essential to publicize our programs, our activities and, above all, the initiatives we develop and the impact they have on the Tequila community.

Not all people realize the goodness of our territory, because never before had it been considered an intangible heritage. We take a step forward in the design of our work models that contemplate a holistic vision: Tequila is everything, its land, its people, its traditions and its potential.

The perspective is to address the needs of the community from the territorial marketing point of view, that is, our development actions look at the conservation and dissemination of cultural and natural heritage, to execute sustainable local planning, leading to an increase in quality of life, reinforcing and sustaining Tequila as a destination.

• Analysis and diagnosis of Territorial and social life of Tequila through the seasons: local production, celebrations, traditions.
• Territorial strategic plan: where the regional lifestyle is of the highest importance, it has multiple expressions during the year. We join this dynamic through developing the calendar of events, with the aim, on the one hand, of rescuing and preserving these expressions, but also of empowering them before the touristic vocation of Tequila.
• Dissemination and advertising of the territory: we work hand in hand with the initiatives of the population itself, we monitor and are up to date with what is happening in the region to complement our objectives and goals.
• Strengthening alliances: to maintain constant communication with the different initiatives that Tequila, as a magical town, has. A few examples are the Ruta del Tequila, City Council and CODIT (Council for Integral Development of Tequila) projects, among others.

We are deeply committed to continuous improvement, the development of programs and the design of social projects. These actions allow us to be efficient, offer a better service to our users and to the Tequila community, always desiring to give the best.

Through ISO-9001: 2015 we backup our work, under processes and models that ensure the quality of the service we offer, and allow us to have transparency and reliability both inside and outside the Foundation.

Internally, with training and education for collaborators; improving the processes and having administrative clarity and transparency.

Outwardly, researching incessantly, monitoring with indicators to know with certainty what our community wants and needs, how it perceives us, because based on that, we implement corrective or improvement actions.

This year we are proud to have received an honorary mention from the CEMEFI (Mexican Center for Philanthropy), the Alliance for Corporate Social Responsibility in Mexico, AliaRSE, and Forum Empresa, as a result of the analysis conducted by the Technical Evaluation Committee, within the category Engaging the company with the community.