strategic line

We are creating a legacy in Tequila where you can live “mexicanity”, where history is preserved, where culture is transmitted like never before, to sensitize, that people generates new ways of thinking. We want to support Tequila to be one of the bests touristic and cultural destinations in Mexico, to the world.

The creation of the Juan Beckmann Gallardo Cultural Center is the result of this whole vision, that will allow expose and share the enormous cultural and patrimonial heritage that has been recollected through the years, just like the Reserva de la Familia collection, which has many works of art that have been captured in bottles. We have also supported cinema and many emerging artists, however, the greatest scope is to generate a context and help to people really see it, live it and become empowered.

We are working to have another cultural venue to offer all the facilities, the highest technology, ambience and comfort. That’s why the Foro Jose Cuervo will become Plácido Domingo Theatre, after the renowned artist whom already have made the honor of placing the first stone, and that will be a place where we will have great events, concerts, theatre plays, ballets from around the world and that can be proudly performed in Tequila; this place, said by the tenor himself, is for the youth.

Among the gestating projects that will initiate in 2019 is the Arts initiation school, where the young ones will be able to find another artistic expression like dancing, painting or theatre; and the Visionary bridge, a space where will be able to appreciate the life and work of those visionaries that not only have contributed to the Jose Cuervo Company, but also have inspired us: “In Cuervo we will reach up to the limit of the vision our leaders have”.

The project of converting Tequila in the best cultural destination of Mexico couldn’t become a reality without the conjoint work with another organizations that supports us and add great value due to their experience, their track record and reputation.

We continuously work with the University of Colima, the University of Morelia, and we have received the support of teachers from the TEC de Monterrey, Julliard and Covent Garden, among others. Bonds have been set with several universities, so local students who are ready and have interest in pursuing a career in arts or music, find an academic offer to go and develop it.

With this cultural complex we want to bond with great institutions and museums, mainly in the Jalisco region, but also at an international level; to have exchange of exhibits, offer residences for artists, a strengthening of cultural experiences.

With a stately air that reminds splendorous times, its impeccable architecture and luxury finishes reflect the interest for keeping alive the details that praise the work made by Mexican hands: ceilings, murals, quarry, carpentry, floors, ironwork, luminaire. In these hallways, ancient art and leading-edge technology are intertwined to offer its visitors a memorable experience.

The Juan Beckmann Gallardo Cultural Center is a matter of pride, not only because of the legacy it represents or the collections it hosts, but also because above all has been faithful to the family and the Foundation’s vision of encouraging the development of the community. Throughout its construction, local workers were hired, being this project a source of income to the Tequila families.

Hand in hand with these actions and concerned about keeping our responsibility to the environment, it was considered the need to create a sustainable building, which not only has solar panels and a wastewater treatment plant, but also gardens designed with more than 3,000 plants of different species as well as respecting the ageless trees already in the surroundings, in order to contribute to a cleaner air and a more harmonious space.

Don Juan Beckmann Vidal’s wish is now a reality beginning to take shape, to share the magic of our culture, our art and beginning to write stories. By knowing the essence of this place, you can feel the pride for Mexico born from Tequila, Jalisco.