A Struggle Story
Family legacy and tradition: El Chiquihuitillo ranch
All these investments made by the Beckmann Foundation are based on the life of the people who support this chain. It has to be productive enough so their children do not abandon the fields, so we use this strategy called 2G: we work with two generations, this is the case of El Chiquihuitillo ranch.
A small community located in the Sierra de Tequila, where since years ago the family produces organic supplies, vegetables, corn, chili, bean, pumpkin, cattle, milk, cheese and meat.
Working with the ITESO alumni, we helped them to accelerate their business model and the marketing strategy of their produce, in addition to professionalizing the processes with which they had already been working and standardize the service they offer. Currently they sale their products as suppliers to the Solar de las Ánimas hotel and the Antigua Casona restaurant.
Their production and business model allows them to receive guided visits to the ranch, where tourists can experience the rural life and participate in the production activities accordingly to the season, for example helping with the harvest of plums and traditional cuisine.
But the most important is that the next generation was integrated. They are actually studying agronomy, so they can find attractive to keep working with the family legacy and do not lose the generational transition.
They receive training, advice, and are presented with timely information so they can make decisions about their business and investments. We work hand in hand for Tequila to be an attractive destination, seedbed of creative industries and innovating processes, without losing the essence of tradition.